Writing effective ads to sell your home is as easy as choosing the right home selling ad words. Although you may know that a picture is worth 1,000 words, home buyers are also enticed through the use of ad words that sell. Some words carry more weight than others.
1. Start by listing all the adjectives and nouns that describe your home. Let the words flow. Don't worry about the order or spelling, just write them down as quickly as they pop into your mind.
2. Avoid Negative Ad Words
Look over your list of words and cross off any that sound negative or misleading. For example, these are bad word choices:
* Small or tiny
Your home might be cozy but it is not small.
* Cramped
A home might be comfortable, but it is never cramped.
* Ugly but cute
A buyer may not get past the "ugly" part.
* Needs paint
If it needs paint, paint it. Then you can advertise "fresh paint."
3. Ad Words That Sell Homes
* Beautiful
* Lovingly maintained
* Spacious
* Remodeled to perfection
4. Choose Short Descriptive Headlines
If you could choose one word to describe your home, what word pops into your mind? What is most attractive about your home? If it's location, style size or updates, sell those features in the headline. Here are a few examples:
* Stunning Classic
* Magnificent Mediterranean
* Prestigious Location
* Finest Street in (name of neighborhood)
* Entertainer's Delight
* Charming Cottage
* Sparkling Pool & Private Spa
* Beautiful Bungalow
* Amazing Arts & Crafts
* Fabulous Water Views
* View of City Skyline
* Secret Gardens
* Upscale Urban
(From Advertising Words for Home Selling)
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment